This promotional video for Feed Each Other was designed to achieve two main goals - to explain to newcomers the benefits of using and RSS feed reader, and to explain the specific advantages of using the social feed reader offered by Feed Each Other.

The video includes:

• A motion logo based upon the existing, static company logo and color scheme
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• Mash-up video work remixing public domain stock footage into the context of the video
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• Motion graphics used to highlight the key concepts behind the video
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• Motion presentation elements used to explain key information in a short space of time
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• Screencasting used to demonstrate the key features of the Feed Each Other web application
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• Soundtrack and voice work